How to Automate Used Car Sales of to Save Money
Jul 24, 2009 More Saving
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[I:http://www.uniquearticlewizard.com/extras/pics/gooddealhuntingimage0.jpg]With the prevalent economic conditions and consumers leaning towards the purchase of used cars to save money, used car dealers are facing severe competition. Due to high advertising costs in more traditional media such as television, newspapers and radio, dealers are searching for cheaper and more effective ways to advertise their cars.
Online classifieds are a great tool to advertise your products and services in a cheap and effective manner. For example, a dealer of used cars can post ads for all their cars and their company and see an almost instantaneous rise in sales and brand recognition. Car buyers are attracted to good deals and with a few sales hooks you’ll be selling cars faster and with lesser effort than before.
Most small businesses already have their own websites. If you do not have one you can have one made in a matter of weeks at a very reasonable price. You find web designing companies a dime to a dozen on Google or Yahoo and select from a gallery of ready made templates and designs. Use a design that will allow you to display pictures and videos to attract visitor attention. Include pictures and videos of your car and company.
To land up in the first page of results in any search engine takes time especially for keywords such as ‘used cars for sale’ or ‘cars for sale’. So you need t advertise your site and products on websites that are already established and show up in search results of major engines like Google and Yahoo. To do this you need to advertise on free online classifieds and directories as well as social networks.
Find classifieds websites that have a large number of ads and visitor traffic for your geographic location. Search any search engine for such websites and focus on the results on the first two or three pages. You can use Alexa, a website ranking company, to determine the popularity of the site in terms of daily traffic and Google’s pagerank to determine the credibility of the site. I prefer using both tools together to come up with a truly useful list of websites for my car searches.
The trick to using online classifieds effectively is in the content of your ad, the regularity with which you post ads and where you post them. Your ads should be rich in both text and visual content. Make sure you photograph all your cars and have videos made for each one as well. Make sure you have an ad for your company as well with a corporate video showing some of the best cars you have in stock. Use your best sales people to sell on the videos and provide freebies and discounts to attract the buyers attention. The videos can be self-made using an inexpensive video camera, a sound mic and a tripod stand. Its what you say in the video that counts. There are several inexpensive, easy to use video editing software if you want to add effects.
All you have to do is post groups of ads at fixed intervals during the day. Try and post two to three used car ads at a time and post different ad groups throughout the working day on as many sites as possible. This will create an immediate visibility for your ads and people will start inquiring about your inventory. Respond immediately as this will portray a level of professionalism and seriousness. Make sure you include pictures and a video of each used car with your best salesperson making a sales pitch. This allows you to sell to the client on their time and without any interference.
If you use these tools effectively you’ll see instant results and eventually a steady stream of customers from these sites. You might need to invest in hiring a full time employee to handle this task and a new computer but cost will seem minuscule compared to the rise in sales. Your ads will educate the customer in the benefits of the cars before they come to your doorstep and save you a lot of time convincing them to sell a used car or whatever product it is that you want to sell.
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Tags: a, ads, automobile, automobile;truck, automotive, autos, b, business, buy, c, cars, classifieds, e, f, Free, l, More Saving, r, s, sale, sell, u, used, v, vehicles
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